Netent and Mr. Green real-life casino experience
ICE Totally Gaming 2018 in London was huge this year with some pretty interesting announcements about new games and the latest developments on casino games and online experiences. This event provides a platform for gaming operators and software companies to showcase their latest games and other casino related products. Game software developer Netent and casino operator Mr. Green used the event to reveal the first 3-D live casino. This 3-D live casino got named Live Beyond Live and it will be offered via a penthouse in Los Angeles, California. This penthouse will provide customers with access to a variety of table games including roulette and blackjack games. Players can choose any table they like, each with a live dealer.
With Live Beyond Live Netent and Mr. Green use advanced technology to take a head start on the competition. The environment has moving background assets within a deep field virtual environment that creates a more realistic approach to live gaming online. It also comes with additional angles, exceptional audio quality, and more technical tricks to make the live casino expience stronger.
New standard in virtual live casino experience?
Mr. Green started to look for a partner in 2017 to take live casino gaming to the next level. NetEnt realized the opportunity to partner with Mr Green by using their customizable digital technology and enhance it for the user experience. The two parties agreed to split the costs for the development the project and Mr Green will have the exclusive rights for one year. The studio that produces the live gaming content is located in Malta where the tables are managed in a high-tech environment by 30 dealers who are reportedly exclusive to Mr Green.
Henrik Fagerlund, Chief Product Officer of NetEnt, says: “The latest addition to our Live portfolio was created so we were able to provide a more immersive setting and to break down the physical constraints to create, what we call, a larger than life experience. We are constantly looking to push the boundaries of technological advances in the live casino world, and this breakthrough can help propel not only NetEnt, but operators in reaching new heights.”
Per Norman, CEO of Mr Green & Co, also commented on this project: “Taking live casino to a new experience is a proof point of NetEnt’s technology leadership in the gaming industry. NetEnt and Mr Green share the same view on innovation and creativity as key drivers to offer a superior gaming experience. It’s inspiring and promising to see the outcome of our joint efforts in bringing revolutionary new dimensions to online gaming.”
Now the big question is wether the players will agree that this latest project adds something to the live casino experience because this will greatly determine wether Life Beyond Life will become a new standard for online casino entertainment. Time will tell.